Triangulation without tears

For marketing in turbulent times, an in-depth understanding of complex problems is invaluable. Case study research is well suited to investigating complexity (Eisenhardt, 1989; Yin, 2009) and generating context-dependent knowledge (Flyvebjerg, 2006) on which to base innovative strategies. In spite of these benefits, case study research has attracted criticisms. Reviewers, for example, have pointed to case study research where little insight has been provided (Beverland and Lindgreen, 2010; Dubé and Paré, 1999). To respond, case study researchers need to enhance the quality of the story whilst providing detail of careful analytical procedures (Eisenhardt, 1989), such as triangulation. The claims made for triangulation in establishing rigour in research are extensive and possibly even over-stated with Miles and Huberman (1994) referring to the powers of triangulations as talismanic—one assumes with a degree of irony. Case study researchers are nevertheless left in something of a quandary about the nature of the claims that they can make about the rigour of their research and how triangulation supports those claims. The purpose of this paper is therefore to investigate triangulation in case study research and generate insight into how to bolster claims for rigour

How we are tempted into debt: emotional appeals in loan advertising in UK newspapers

The purpose of this study is to examine the use of emotional appeals in loan advertisements and compare it to the use of emotional appeals in savings advertisements. A content analysis of 304 advertisements from nine UK newspapers revealed that the most frequently used emotional appeals in loan advertisements are the following positive emotional appeals: relief, security, and excitement. The use of negative emotional appeals such as guilt, fear, and sorrow was sporadic. Loan advertisements featured more appeals than savings advertisements. Further research will focus on analysing tag lines and images featured in the sample advertisements, and exploring consumers’ responses to, and their understanding of emotional appeals in those advertisements

Stigma in payday borrowing: a service ecosystems approach

PurposeThis study aims to explore stigma in payday borrowing by investigating how the stigma associated with using such a service may spill over and affect other people, entities and relationships beyond the user within a service ecosystem.Design/methodology/approachIn-depth interviews exploring consumers’ lived experiences and stigma were combined with publicly available reports from key stakeholders within the payday loan (PDL) industry to create a qualitative, text-based data set. The transcripts and reports were then analysed following thematic protocols.FindingsAnalysis reveals that the stigma associated with using a stigmatised service spills over, affecting not only the borrower but other actors within the service ecosystem. The analysis uncovers three important interactions that spilled over between the actors within the stigmatised service ecosystem (SSE), which can be damaging, enabling or concealed.Research limitations/implicationsThis study introduces and explores the concept of “SSEs” and investigates the impact of stigma beyond the dyadic relationships between service providers and users to consider the actors within the wider ecosystem. The findings reframe existing understandings about stigma, as this study finds that stigmatised services can play both a positive (enabling) and a negative (damaging) role within an ecosystem, and this study uncovers the role of stigma concealments and how they can affect relationships and value co-creation among different actors.Practical implicationsThis study provides evidence for more robust policies for addressing stigma in different SSEs by mapping the effects of stigma spillover and its effects on the borrower and other actors.Originality/valueThis study contributes to reframing marketing priorities by extending existing work on consumer stigma by showing how the stigma of a PDL may spill over and affect other actors within a service ecosystem. Significantly, the interactions between the actors may have positive as well as negative outcomes

Trecento panel painting in Romagna and Marche : iconography, form and function

This thesis investigates the panel paintings produced in the Riminese context in the first half of the Trecento. These altarpieces, crosses and devotional panels have been widely dispersed, fragmented and decontextualised over the centuries, and this study reunites the panels and investigates the unusual iconographical traits and distinctive formats employed. The introduction looks at previous discussions of the panels and at the available documentary evidence. It also discusses the historical context in which the panels were produced. The first chapter re-examines the relationship of Giotto to Rimini and to the Riminese painters by investigating the nature of Giotto's work in Rimini, at the beginning of the Trecento, and how this work influenced local panel painting in the following decades. The second chapter investigates the surviving visual evidence and analyses the forms of iconography, and the types of visual language, utilised by the Riminese painters. The chapter also investigates, in detail, specific images employed by the painters. It reveals that the narrative image was predominant, whereas iconic imagery tended to be subordinated, and highlights the dual impact of Byzantine and modern Italian iconography. The third chapter investigates the group of extant painted crosses from the area around Rimini and proposes that the Franciscan Order was instrumental in the popularity of the painted cross in the region. The fourth chapter discusses the extant altarpieces and attempts to contextualise these fragmented works. It investigates the development of the Riminese altarpiece, from dossal to polyptych, with particular reference to the unusual formats employed in the structures. The final chapter investigates the Riminese devotional panels and links the iconographies with the female mystics of the early Trecento, as well as the Franciscan Spirituals of the Marches. The impact of Adriatic trade on the devotional panels is discussed in terms of the powerful influence of imports from Byzantium, such as mosaic and ivory icons

Selective demarketing: When customers destroy value.

Selective demarketing is a strategic option for firms to manage customers who are or are likely to be a poor fit with its offering. Research has investigated related areas such as customer profitability and relationship dissolution but, as yet, studies have not offered a robust conceptualisation of selective demarketing. Based on research into value co-destruction, this study argues that these customers effectively destroy value by misusing or misunderstanding how to integrate their operant resources with those of the firm. As firms exist within a wider service system, this failure to integrate resonates throughout the system. To demarket selectively, firms use higher order operant resources to disengage and discourage these customers. This study offers a novel conceptualisation of selective demarketing and extends research on value destruction through adopting a firm and systems perspective

The multi-layered nature of the internet-based democratization of brand management ☆

a b s t r a c t a r t i c l e i n f o The evolution of the internet, including developments such as Web 2.0, has led to new relationship realities between organizations and their stakeholders. One manifestation of these complex new realities has been the emergence of an internet-based democratization of brand management. Research about this phenomenon has so far mainly focused on investigating just one or more individual themes and thereby disregarded the inherent multi-layered nature of the internet-based democratization of brand management as a holistic, socio-technological phenomenon. The aim of this paper is to address this limitation through an investigation of the various socio-technological democratization developments of the phenomenon. To achieve this aim, a balanced and stakeholder-oriented perspective on brand management has been adopted to conduct an integrative literature review. The review reveals three key developments, which together form the essential parts of the phenomenon: (I) the democratization of internet technology, (II) the democratization of information, and (III) the democratization of social capital. The insights gained help to clarify the basic structures of the multi-layered phenomenon. The findings contribute also to the substantiation of a call for a new brand management paradigm: one that takes not only company-initiated but also stakeholder-initiated brand management activities into account

The multi-layered nature of the internet-based democratization of brand management

The evolution of the internet, including developments such as Web 2.0, has led to new relationship realities between organizations and their stakeholders. One manifestation of these complex new realities has been the emergence of an internet-based democratization of brand management. Research about this phenomenon has so far mainly focused on investigating just one or more individual themes and thereby disregarded the inherent multi-layered nature of the internet-based democratization of brand management as a holistic, socio-technological phenomenon. The aim of this paper is to address this limitation through an investigation of the various socio-technological democratization developments of the phenomenon. To achieve this aim, a balanced and stakeholder-oriented perspective on brand management has been adopted to conduct an integrative literature review. The review reveals three key developments, which together form the essential parts of the phenomenon: (I) the democratization of internet technology, (II) the democratization of information, and (III) the democratization of social capital. The insights gained help to clarify the basic structures of the multi-layered phenomenon. The findings contribute also to the substantiation of a call for a new brand management paradigm: one that takes not only company-initiated but also stakeholder-initiated brand management activities into accoun

Stillbirths: recall to action in high-income countries.

Variation in stillbirth rates across high-income countries and large equity gaps within high-income countries persist. If all high-income countries achieved stillbirth rates equal to the best performing countries, 19,439 late gestation (28 weeks or more) stillbirths could have been avoided in 2015. The proportion of unexplained stillbirths is high and can be addressed through improvements in data collection, investigation, and classification, and with a better understanding of causal pathways. Substandard care contributes to 20-30% of all stillbirths and the contribution is even higher for late gestation intrapartum stillbirths. National perinatal mortality audit programmes need to be implemented in all high-income countries. The need to reduce stigma and fatalism related to stillbirth and to improve bereavement care are also clear, persisting priorities for action. In high-income countries, a woman living under adverse socioeconomic circumstances has twice the risk of having a stillborn child when compared to her more advantaged counterparts. Programmes at community and country level need to improve health in disadvantaged families to address these inequities.Mater Research Institute – The University of Queensland provided infrastructure and funding for the research team to enable this work to be undertaken. The Canadian Research Chair in Psychosocial Family Health provided funding for revision of the translation of the French web-based survey of care providers.This is the author accepted manuscript. The final version is available from Elsevier via http://dx.doi.org/10.1016/S0140-6736(15)01020-

Working up a debt: Students as vulnerable consumers

Students are recognised as vulnerable consumers where financial matters are concerned, particularly with reference to indebtedness. This study examines student indebtedness in order to initiate wider debate about student vulnerability. We consider vulnerability as dynamic and temporal, linked to an event that renders the consumer susceptible to becoming vulnerable. Using data collected from a relatively small-scale survey of UK university students, the key findings are: reasons for debt are many and varied, typically linked to changes associated with study year; the placement year is a critical time for student debt in response to changes in circumstances and specifically lifestyle expectations; students are not accessing the best sources of advice to help them with financial decisions; and the findings suggest student insouciance towards debt with potential long term consequences. This study extends existing knowledge of consumer vulnerability and calls for greater efforts to be made to raise awareness about student indebtedness